Allowing college students to share meals ordered from their favorite NYC restaurants.
Food ordering startup
Senior UX Designer
Prototype for pitching to investors
How might we create a gamified platform which allows college students to order food from their favorite NYC restaurants?
I worked closed with the one of the co-founders (Matt) of Good Uncle for this project prior to their seed funding. I created the user flows, designs and prototypes which were presented to potential investors. They secured 2.2m in the first round.
Below is a little insight into the process for this project.
This process was nothing fancy, it was all about getting a prototype together for a pitch.
Understanding the vision
I spent a lot of time with Matt, the co-founder of this startup, understanding his vision.
Looking to the side is always a good thing when starting a new project. I looked at the food industry, gamification, the psychology of urgency, and other live ordering/delivery apps.
Ideation and sketching
I sketched out the flows and concepts for the app.
Wireframes and prototypes
I created prototypes for the app, starting with general flows, then moving towards micro interactions.
The feedback of the process was purely from the co-founder. The purpose of the deliverable was to secure funding, so no user testing was done at this stage.
This was left up to the co-founders. They secured 2.2m in the seed round, and are still going strong today.
The meal details
Invite other students to the meal
Countdown to jump into the order
A few more screens…
All of the screen below were designed by myself for the first round of funding for Good Uncle.