Shoot The Frame
A photography awards platform, changing the way people give and receive feedback on photos.
Lead UX Designer
Lead UI Designer
Redesign and rebuild.
How might we create more value for our user base while keeping the STF Awards at the center of everything we do?
I created Shoot the Frame in 2012, it has grown into a recognized photography awards platform. This year, I took the time to rethink and rebuild the platform from the ground up, based on feedback from the community.
Below is a little insight into the process for this project.
I designed every aspect of this updated platform, it is currently being built.
Listen to the people
Through interviews and conversations, I was able to understand what aspects of STF were loved by the community, and what could be improved.
Look at the data
Data data data. When possible, my designs were led by data, I was able to pull insights from GA and other conversion tools.
Look at the competition
Prior to jumping into designing this new platform, I took the time to see who was playing in similar spaces, and doing it best.
Ideation and sketching
The fun stuff. I sketched out the flows and initial concepts for the platform.
This is not a particularly large site in terms of content, with the exception of photos, but the content that does exists needs to be super findable.
Wireframes and prototypes
I created prototypes for the platform, starting with general flows, then moving towards micro interactions after user testing.
I reached out to participants through online user testing platforms to understand the usability and desirability of the updated platform.
The designs for this build were 90% complete and tested prior building a team, so waterfall seemed like a good idea.
Stay tuned… we are looking to launch the updated platform towards the start of 2019.
Photo essays and collections
A few more screens…
All of the screens below were designed by myself, the platform is currently being built.